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Fantasia Distrib., Inc. v. Rand Wholesale, Inc.

United States District Court, N.D. Illinois, Eastern Division

December 10, 2014


For Fantasia Distribution, Inc., Plaintiff: James W Denison, LEAD ATTORNEY, PRO HAC VICE, Fantasia Distribution, Inc., Anaheim, CA; Andrew Peter Bleiman, Marks & Klein, Northbrook, IL.

For Rand Wholesale, Inc., Defendant: Alan I. Becker, LEAD ATTORNEY, Litchfield Cavo, Chicago, IL; Steven Michael Brandstedt, Litchfield Cavo LLP, Chicago, IL.


Honorable Edmond E. Chang, United States District Judge.

Plaintiff Fantasia Distribution, Inc. brought this suit against Defendant Rand Wholesale, Inc., alleging trademark infringement (Count One) and false designation of origin (Count Two), in violation of Sections 32 and 43(a) of the Lanham Act, 15 U.S.C. § § 1114, 1125(a), and common-law unfair competition (Count Three). R. 1, Compl. Rand has moved to dismiss all three claims. R. 12, Mot. Dismiss. For the reasons below, the motion is denied.[1]

I. Background

Fantasia is a manufacturer and distributor of hookah tobacco products. Compl. ¶ 3. Between 2011 and 2013, Fantasia registered trademarks for five of its traditional hookah flavors: Adios, 4PLAY, Ice, Magic Dragon, and Surfer. Id. ¶ 8. Beginning in 2013, with the rise of the electronic tobacco market, Fantasia began marketing and selling " e-hookahs" in its traditional tobacco flavors. Id. ¶ ¶ 5, 9. Recently, Fantasia discovered that Rand has been distributing e-hookahs whose outward appearances are, according to Fantasia, virtually indistinguishable from Fantasia's products. Id. ¶ ¶ 6, 12. Rand did not purchase the products from Fantasia. Id. ¶ ¶ 6, 12. And, having compared the two products, Fantasia alleges that Rand's products are of inferior quality, are sold at cut-rate prices, and do not even simulate the Fantasia flavors that they outwardly resemble. Id. ¶ ¶ 6, 13. As a result, Fantasia alleges that its sales and profits have been impacted. Id. ¶ 13.

In March 2014, Fantasia brought this action against Rand. Count One of Fantasia's complaint alleges that Rand has infringed Fantasia's trademarks and trade dress by selling confusingly similar imitations of Fantasia's products. Id. ¶ ¶ 16-17. Count Two alleges that, by selling counterfeit goods bearing Fantasia's marks, Rand has falsely designated the origin of its products. Id. ¶ 24. And Count Three alleges that Rand has engaged in unfair competition by using Fantasia's marks to sell inferior and underpriced imitations of Fantasia's products. Id. ¶ ¶ 30, 31. Rand now moves to dismiss each claim.

II. Legal Standard

" A motion under Rule 12(b)(6) challenges the sufficiency of the complaint to state a claim upon which relief may be granted." Hallinan v. Fraternal Order of Police Chicago Lodge No. 7, 570 F.3d 811, 820 (7th Cir. 2009). " [W]hen ruling on a defendant's motion to dismiss, a judge must accept as true all of the factual allegations contained in the complaint." Erickson v. Pardus, 551 U.S. 89, 94, 127 S.Ct. 2197, 167 L.Ed.2d 1081 (2007). A " complaint must contain sufficient factual matter, accepted as true, to 'state a claim to relief that is plausible on its face.'" Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (quoting Bell A. v. Twombly, 550 U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007)). These allegations " must be enough to raise a right to relief above the speculative level." Twombly, 550 U.S. at 555. And the allegations that are entitled to the assumption of truth are those that are factual, rather than mere legal conclusions. Iqbal, 556 U.S. at 679.

III. Analysis

In its motion to dismiss, Rand contends that Fantasia's claims under the Lanham Act must fail because Fantasia's trademark registrations do not extend protection to its e-hookah products. Mot. Dismiss ¶ ¶ 4, 6. Rand attaches to its motion a copy of the U.S. Patent and Trademark Office (PTO) search results for Fantasia's registered trademarks.[2] See R. 12-2, PTO Results. The goods and services associated with the five asserted marks (each of which represents a different flavor of Fantasia's products) are " Hookah tobacco; Molasses tobacco; Smoking tobacco; Tobacco." Id. E-hookahs do not contain tobacco.[3] As a result, Rand contends that " Fantasia's Complaint is bereft of allegations that it has a protectable interest in its marks in connection with electronic hookah devices, as its registration extends only to tobacco and not to personal vaporization devices, such as the e-hookah." Mot. Dismiss at 4.

Rand's contention is meritless. Section 43(a) of the Lanham Act affords protection to qualifying, unregistered trademarks and trade dress, alongside the protections afforded to registered trademarks by Section 32. See Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 768, 112 S.Ct. 2753, 120 L.Ed.2d 615 (1992).[4] In other words, even if Fantasia had not registered any of the asserted marks, it could still claim a protectable interest in them. Moreover, trademark protection is not necessarily limited to the precise goods and services for which registration was obtained. " [T]he rights of an owner of a registered trademark extend to any goods that might be, in the minds of consumers, 'related.'" CAE, Inc. v. Clean Air Eng'g, Inc., 267 F.3d 660, 679 (7th Cir. 2001). " 'Closely related'" products are those that would reasonably be thought by the buying public to come from the same source, or thought to be affiliated with, connected with, or sponsored by, the trademark owner." Id. (internal quotation marks and citation omitted).

For these reasons, Rand's contention that Fantasia has no registered trademarks for e-hookahs is irrelevant. Fantasia's complaint clearly alleges that Rand has infringed Fantasia's registered marks, Compl. ¶ 13, as well as its common law marks, id., and its unregistered trade dress, id. ¶ 16. Any one of those interests could individually support Fantasia's claims. Rand argues that Fantasia does not adequately plead the existence or validity of common law marks or trade dress. R. 20, Rand Reply Br. at 5-6 (emphasis added). But Rand overstates Fantasia's burden under the notice-pleading standard. The Seventh Circuit has held " time and again ... there is no requirement in federal suits of pleading the facts or the elements of a claim." Walker v. Thompson, 288 F.3d 1005, 1007 (7th Cir. 2002). " All that need be specified is the bare minimum facts necessary to put the defendant on notice of the claim so that he can file an answer." Higgs v. Carver, 286 F.3d 437, 439 (7th Cir. 2002). Yes, there is a plausibility standard that must be met, but hyper-technical fact pleading is not required.

" To prevail on a Lanham Act claim, a plaintiff must establish that (1) [its] mark is protectable, and (2) the defendant's use of the mark is likely to cause confusion among consumers." Packman v. Chicago Tribune Co., 267 F.3d 628, 638 (7th Cir. 2001). Here, Fantasia asserts ownership of registered marks, which are presumed to be valid, see id., and common law marks and trade dress, which have gained " name recognition" as a result of their use in commerce, Compl. ¶ 7. Fantasia also alleges that Rand's " infringing activities are likely to cause and actually are causing confusion ... as to the origin and quality of Defendant Rand's counterfeit goods." Id. ¶ 17; see also id. ¶ ¶ 23, 31. ...

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