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ABC Business Forms, Inc. v. Pridamor

December 1, 2009

ABC BUSINESS FORMS, INC., PLAINTIFF,
v.
PRIDAMOR, INC., D/B/A MEDIA PLUS, JOHN DOES 1-10, DEFENDANTS.



The opinion of the court was delivered by: Judge Ronald A. Guzmán

MEMORANDUM OPINION AND ORDER

ABC Business Forms, Inc. has sued Pridamor, Inc. for its alleged violations of the Telephone Consumer Protection Act ("TCPA"), 47 U.S.C. § 227, the Illinois Consumer Fraud and Deceptive Business Practices Act ("ICFA"), 815 Ill. Comp. Stat. 505/2, and for conversion. The case is before the Court on defendant's Federal Rule of Civil Procedure ("Rule") 12(b)(6) motion to dismiss the ICFA and conversion claims and plaintiff's motion pursuant to Rule 12(f) to strike defendant's second, fourth, fifth and seventh affirmative defenses. For the reasons set forth below, the Court grants in part and denies in part defendant's motion and grants in part and strikes as moot in part plaintiff's motion.

Facts

Sometime before April 21, 2009, defendant faxed to plaintiff, and other Illinois residents, a one-page, unsolicited advertisement. (Compl. ¶¶ 7, 12.) Plaintiff did not have a relationship with defendant and had not authorized or invited it to send the fax. (Id. ¶ 11.) Plaintiff alleges that by foisting the advertisement and the costs associated with it on plaintiff and other unwilling recipients, defendant has converted plaintiff's property and violated both state and federal law. (Id. ¶¶ 33-37.)

Discussion

On both a Rule 12(b)(6) motion to dismiss and a Rule 12(f) motion to strike, the Court accepts as true all well-pleaded factual allegations, drawing all reasonable inferences in the non-movant's favor. Forseth v. Vill. of Sussex, 199 F.3d 363, 368 (7th Cir. 2000); United States v. 416.81 Acres of Land, 514 F.2d 627, 630-31 (7th Cir. 1975). A pleading attacked under either Rule need not contain "detailed factual allegations," but must set forth enough information to raise the party's right to relief or invoke the defense "above the speculative level." Bell Atl. Corp. v. Twombly, 550 U.S. 544, 561 (2007) (quotation omitted).

Motion to Dismiss

Among other things, the ICFA prohibits the use of unfair practices in connection with trade or commerce.*fn1 815 Ill. Comp. Stat. 505/2. A practice is unfair within the meaning of ICFA, if it "offends public policy," is "immoral, unethical, oppressive, or unscrupulous" or "causes substantial injury to consumers." Windy City Metal Fabricators & Supply, Inc. v. CIT Tech. Fin. Serv., Inc., 536 F.3d 663, 669 (7th Cir. 2008) (quotation omitted). A practice can be unfair "because of the degree to which it meets one of the[se] criteria or because to a lesser extent it meets all three." Id. (quotation omitted).

Defendant's conduct offends public policy if "it violates a standard of conduct set out by an existing statute or common law doctrine that typically governs such situations." W. Ry. Devices Corp. v. Lusida Rubber Prods., No. 06 C 0052, 2006 WL 1697119, at *4 (N.D. Ill. June 13, 2006). Sending an unsolicited fax advertisement violates the TCPA and is a petty offense under Illinois law. See 47 U.S.C. § 227(b)(1)(C); 720 Ill. Comp. Stat. 5/26-3(b). Thus, defendant's alleged conduct offends public policy.

Defendant's conduct is immoral, unethical, oppressive, or unscrupulous if "it imposes a lack of meaningful choice or an unreasonable burden" on the consumer. See Centerline, 545 F. Supp. 2d at 780 (N.D. Ill. 2008). Whether the transmission of an unsolicited fax does so has been answered differently by courts in this district. Compare Rossario's Fine Jewelry, Inc. v. Paddock Publ'ns, Inc., 443 F. Supp. 2d 976, 979 (N.D. Ill. 2006) (holding that the fax transmission of one unsolicited advertisement is not oppressive within the meaning of the ICFA) and W. Ry. Devices Corp, 2006 WL 1697119 at *5 (same), with Centerline, 545 F. Supp. 2d at 780 (holding that the fax transmission of one unsolicited advertisement is oppressive because the recipient cannot avoid the fax or the costs its receipt imposes on him), R. Rudnick & Co. v. G.F. Prot., Inc., No. 08 C 1856, 2009 WL 112380, at *2 (N.D. Ill. Jan. 15, 2009) (same) and Sadowski v. Med1 Online, LLC, No. 07 C 2973, 2008 WL 2224892, at *6-7 (N.D. Ill. May 27, 2008) (same). The Court agrees with the reasoning of the latter cases, and thus, holds that the plaintiff has alleged an oppressive practice.

Finally, defendant argues that its fax transmission, which occupied plaintiff's fax machine only briefly and consumed a negligible amount of its paper and ink, did not cause plaintiff substantial injury. But the substantial injury inquiry, which is derived from the Federal Trade Commission's analysis of unfair trade practices, asks "whether [the contested practice] causes substantial injury to consumers (or competitors or other businessmen)," not just to the individual plaintiff. F.T.C. v. Sperry & Hutchinson Co., 405 U.S. 233, 244 n.5 (1972); see 815 Ill. Comp. Stat. 505/2 ("In construing this section consideration shall be given to the interpretations of the Federal Trade Commission and the federal courts relating to Section 5(a) of the Federal Trade Commission Act."). Plaintiff alleges that defendant has a practice of sending unsolicited faxes in "mass broadcast[s]" and has sent such faxes to at least forty people in Illinois. (Compl. ¶¶ 1, 7, 12-13.) Those allegations are sufficient to satisfy the substantial injury element of the unfairness analysis. Centerline, 545 F. Supp. 2d at 781.

In short, the Court concludes that plaintiff has adequately alleged that defendant engages in an unfair practice within the meaning of the ICFA. Defendant's motion to dismiss Count II is, therefore, denied.

Defendant also asks the Court to dismiss plaintiff's conversion claim. To state such a claim, plaintiff must allege that it has a right to immediate possession of property, has made a demand for it and defendant has "wrongfully and without authorization assumed control, dominion, or ownership over [it]." Cirrincione v. Johnson, 703 N.E.2d 67, 70 (Ill. 1998). Defendant says plaintiff cannot allege the last element because it neither possesses nor controls plaintiff's fax machine, paper or ink.

The Court disagrees. The wrongful control element is met not only when a defendant wrongfully possesses plaintiff's property, but when he "'destroys [it] or so materially alters its physical condition as to change its identity or character.'" Loman v. Freemen, 874 N.E.2d 542, 552 (Ill. App. Ct. 2006) (quoting Restatement (Second) of Torts ยง 226) (emphasis omitted), aff'd, 890 N.E.2d 446 (Ill. 2008). Such is the case here because, as the Centerline court put it, "once paper has had an ...


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