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Yellow Book USA, Inc. v. American Painting

February 1, 2007

YELLOW BOOK USA, INC., PLAINTIFF,
v.
AMERICAN PAINTING, INC., AND GARY BENS, DEFENDANTS.



The opinion of the court was delivered by: Judge Virginia M. Kendall

MEMORANDUM OPINION AND ORDER

Plaintiff YellowBook USA, Inc. ("Yellow Book" or "Plaintiff") filed suit against Defendants, American Painting Inc. ("American Painting") and Gary Bens ("Defendant" or "Bens") alleging that Defendants breached their guaranty by failing to pay outstanding fees for various ads placed in Plaintiff's directories from 2003 to 2005. Default judgment was entered against American Painting after it failed to appear or answer the Complaint. Defendant Bens defended against the suit by alleging that he should not be held to the guaranty because it only bound the corporation, American Painting, and not him personally. Defendant did not move for summary judgment on the contract and instead both parties sought a bench trial. A bench trial was held to determine whether Bens should be held personally liable for the contracts he signed as corporate officer and/or owner of American Painting. Because the contract clearly indicated that Bens would be held personally liable and because no intrinsic evidence was presented that contradicts that clear language, Bens is responsible personally for the debt.

Findings of Fact

Gary Bens is the president and owner of American Painting, an Illinois corporation since 1992. Bens advertised his painting company in the yellow pages of Yellow Book from 2002 through 2006. Yellow Book offered services that included the publication of ads and phone numbers for customers and their companies posted under various headings within the book such as "Painting," the publication of visual ads within the book, and the ability to target various markets by allowing the customer to choose the markets for his ad. Bens chose the configuration of each ad, selected which phone books the ad would appear in, and negotiated the contract with Yellow Book representatives each year. The ads included listings in two parts of the directories and a visual ad that varied in size from year to year or from book to book. Some of these ads were large half-page advertisements.

Bens also paid all the bills for American Painting. Bens gave a deposit for the ads at the time of signing the contract on each occasion by providing Yellow Book with a credit card. The credit card listed both his name and that of his company, American Painting. Bens paid for the ads that he placed in Yellow Book for the first few directories in which his ad ran; but toward the end of 2003, he failed to pay the balance due on the account. Yellow Book continued to run the ads and completed its side of the contract in spite of lack of payment from Bens. Bens also failed to pay for the ad in the 2004 and 2005 books. Bens continued to advertize in Yellow Book in 2006 and began to pay for the ads for that year. As a result, there was an outstanding balance of $97,163.20 due on the American Painting account at Yellow Book for the years 2003-2005. Each of the contracts for each year was signed personally by Bens sometimes accompanied by his title "President" and other times by the title "Owner."

Plaintiff Yellow Book filed suit against Bens and American Painting for failing to pay the overdue amount and sought late charges and attorneys' fees on the balance. American Painting failed to appear or respond to the suit and the Court entered a default judgment against American Painting on January 5, 2006. After receiving the default judgment against American Painting, Yellow Book then sought to recover from Bens personally.

After settlement discussions between the parties failed, both parties agreed to a bench trial regarding the dispute. Yellow Book's position at trial was straightforward: Bens personally guaranteed the corporate debt of his company according to the plain language of the contract and therefore he was personally liable for the entire amount of the overdue balance and attorneys' fees and late charges. Defendant's position was that Bens had signed each of the guarantees for each of the contracts for the ads that he negotiated, but the contracts were confusing and misleading. Defense counsel stated that Bens never had an opportunity to review the reverse side of the contracts and therefore his client could not be bound to a personal guaranty of the contracts.

At trial, two witnesses were called. First, Donna Ambrosio testified as a representative of Yellow Book. Ms. Ambrosio stated that the Yellow Book contract which Mr. Bens signed is a standard contract used within the company for the placing of ads in the various phone books that Yellow Book publishes. These contracts contains spaces for the Yellow Book representative to include the size of the ad, how long the ad will run, the location of the ad, and the directories within which the add will run. This information is obtained from the client and filled in by the Yellow Book Representative. On the front of the contract there are three lines: one which states, "Print Company Name"; one below it which states "Authorized Signature Individually and for the Company (Read clause 14f on reverse side)"; and one below that which states, "Print Signer's Name SS# (required for new accounts and new signer), and "Date." The line which refers to the authorized signature and the reference to Clause 14f is in bold-faced print. On the reverse of the contract, Clause 14f reads: "The signer of this agreement does, by his execution personally and individually undertake and assume the full performance hereof including payments of amounts due hereunder."

Ms. Ambrosio presented the six contracts signed by Mr. Bens for the ads which he placed in Yellow Book which are in dispute; and then presented copies of each of the ads which complied with the contract request and which ran in the requested yellow page directories as ordered by Mr. Bens. Ms. Ambrosio also admitted the business records showing that $97,162.32 was still owed on the account for American Painting and signed by Mr. Bens.

Mr. Bens then testified that he is the president, owner and sole officer of American Painting. He completed high school and three years of college. He stated that he incorporated American Painting in 1992 and believed that is was an S corporation although he admitted later that he knew there were two kinds of corporations, S and C, and he was not sure which type American Painting was. He stated that he and his wife pay the American Painting bills at his kitchen table and that he believes that everything he does with American Painting is done in his corporate capacity. He admitted to having two credit cards -- both of which he described as corporate cards -- and one of which he uses as a back-up. He does not have any personal credit cards. He stated that he signed each of the contracts for each of the ads after brief sales meetings in his office where the representative filled out the form and then he signed. He was given a copy of each of the contracts after signing and he continued to contract with Yellow Book even after the law suit was filed and continued to sign the contracts for the ads which continued to run. Throughout the four years of the business relationship, Yellow Book has always complied with its end of the contract by continually placing and running ads pursuant to Bens' directions under the contracts he signed.

Although Bens was aware of the lawsuit against American Painting, he did not hire a lawyer to defend the company and he is aware that a default judgment was entered against the company. He stated that American Painting is currently making money and explained the failure of the company to pay the judgment as something that was not done because settlement discussions regarding the possibility of paying less than the judgment amount were not fruitful.*fn1 In short, he believed that the judgment was the responsibility of the company of which he is the sole owner, president and officer and that he personally was not liable for the amount.

As for his signature on each of the contracts, Bens stated that would never have knowingly personally guaranteed his contract with Yellow Book because "I don't need to. . . . I'm not on the hook for that." Again, stating his belief that everything he does for American Painting is done "corporately" in order for him to have "some personal protection," Bens stated in sum that he did not intend to bind himself personally for the Yellow Book ads.

At trial, there was a significant dispute regarding the amount due and owing to Yellow Book. The Court credits the testimony of Ms. Ambrosio and the supporting documents that ...


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