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DOE v. ED TEMPLETON AND TUM YETO

August 5, 2004.

Jane Doe, Plaintiff,
v.
Ed Templeton and Tum Yeto, Inc., d/b/a Toy Machine Bloodsucking Skateboard Co. Defendants.



The opinion of the court was delivered by: JAMES HOLDERMAN, District Judge

MEMORANDUM OPINION AND ORDER

On October 15, 2003, plaintiff Jane Doe ("Doe") filed a four-count amended complaint against defendants Ed Templeton ("Templeton") and Tum Yeto, Inc., d/b/a Toy Machine Bloodsucking Skateboard Co. ("Tum Yeto" or "Toy Machine") alleging violations of the Illinois Right of Publicity Act, invasion of privacy by giving publicity to private life, intentional infliction of emotional distress ("IIED"), and negligence. Defendants, on May 6, 2004, moved, pursuant to Federal Rule of Civil Procedure 56, for summary judgment on count II (publicity given to private life) and count III (IIED) and plaintiff's punitive damages claims. For the reasons set forth below, defendants' motion is granted.

STATEMENT OF FACTS

  In June 2002, at a skateboarding event in Naperville, Illinois, Templeton, a professional skateboarder, approached plaintiff and her friend, who were nearby, and asked them if he could take their photograph. Plaintiff alleges that Templeton told the two friends that he was Tony Hawk, another professional skateboarder. Plaintiff and her friend gave Templeton permission to take their photograph. Templeton subsequently took plaintiff and her friend's photograph.

  Then, in February 2003, Toy Machine used the photo of plaintiff and her friend that Templeton took in June 2002 in an advertisement publicizing the release of a videotape entitled "Sucking the Life," which documents the then-recent tour of the Toy Machine skateboarding team. This advertisement with plaintiff's photograph was published in the February 2003 edition of Thrasher magazine. The advertisement with the photograph of plaintiff and her friend contains several lines of text promoting the videotape and names the skateboarders on the tour. At the bottom of the advertisement, those interested in ordering the video are instructed to "Write to: I am gay in a happy way not a sexual one" at a Huntington Beach, California address. (Defs.' Exs., Ex. 1 to Ex. F.) In addition to the advertisement with plaintiff's photograph, Toy Machine published two other advertisements promoting the "Sucking the Life" video. These ads, published in the March 2003 edition of Transworld Skateboarding Magazine and in the March/April 2003 edition of Document Skateboard Magazine, contained language virtually identical*fn1 to the February 2003 edition in Thrasher magazine but used different photographs from the skateboarding tour. In other words, the two advertisements published after February 2003 are practically identical to the February 2003 advertisement but for the photographs used. Both the March 2003 and March/April 2003 editions of the promotion contained the same address, including the "I am gay in a happy way not a sexual one" language, as the advertisement with plaintiff's photograph. Plaintiff, who, in January 2003, was twenty-two years old and a seventh grade science teacher in Naperville, is gay. However, at that time, plaintiff had not disclosed her sexual orientation to her employer, colleagues, students, or students' parents. In late February 2003, when a student brought the advertisement to plaintiff at school, plaintiff first learned that the photograph Templeton took of her in June 2002 was used in the Toy Machine promotion. After finding out the advertisement, which plaintiff believes portrays her as gay, was published, plaintiff lost ten to fifteen pounds, which lasted over one year, and suffered a flare up of her eczema, which lasted several weeks. Shortly after the advertisement was published in Thrasher magazine, plaintiff spoke with the principal and vice principal of her school regarding the advertisement. Plaintiff did not discuss her sexual orientation with her principal or vice principal nor has plaintiff had any conversation about her sexual orientation with any teachers, her principal, or vice principal.

  Approximately five months later, plaintiff filed this lawsuit against defendants. This was the first time defendants became aware of plaintiff's sexual orientation. Templeton did not know plaintiff is gay when he took her photograph in June 2002. Upon being notified by a Chicago Tribune reporter of the lawsuit and plaintiff's allegations, Todd Swank, president of Tum Yeto, instructed his staff to discontinue any use of plaintiff's image. In addition, Tum Yeto's website administrator, Jordan Snodgrass, removed any image of plaintiff from the Toymachine.com website by deleting the "Sucking the Life" website link from the archives of the "Old Tour Dates" link.

  Plaintiff's claims against defendants all center on this February 2003 advertisement and defendants' use of her photograph. Relevant to the counts II and III, plaintiff claims that the ad portrayed her as gay and thus disclosed to the public her sexual orientation. STANDARD OF REVIEW

  Under Rule 56(c), summary judgment is proper "if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law." Fed.R. Civ. P. 56(c). In ruling on a motion for summary judgment, the evidence of the nonmovant must be believed and all justifiable inferences must be drawn in the nonmovant's favor. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986). This court's function is not to weigh the evidence and determine the truth of the matter, but to determine whether there is a genuine issue for trial. A party who bears the burden of proof on a particular issue, however, may not rest on its pleadings, but must affirmatively demonstrate, by specific factual allegations, that there is a genuine issue of material fact that requires trial. Celotex Corp. v. Catrett, 477 U.S. 317, 324 (1986). In considering a motion for summary judgment, this court is not required to scour the record in search of evidence to defeat the motion; the nonmoving party must identify with reasonable particularity the evidence upon which that party relies. Johnson v. Cambridge Indus., Inc., 325 F.3d 892, 898 (7th Cir. 2003); Bombard v. Fort Wayne Newspapers, Inc., 92 F.3d 560, 562 (7th Cir. 1996). Finally, the evidence relied upon must be competent evidence of a type otherwise admissible at trial. Stinnett v. Iron Works Gym/Executive Health Spa. Inc., 301 F.3d 610, 613 (7th Cir. 2002).

  ANALYSIS

  As an initial matter, pursuant to Local Rule 56.1(b)(3)(A), in order to dispute the moving party's factual assertion, the nonmoving party must provide specific citations to the parts of the record that support the asserted dispute. See Malec v. Sanford, 191 F.R.D. 581, 584 (N.D. Ill. 2000) ("[T]he nonmovant must cite specific evidentiary materials justifying the denial."). Failure to cite to the record, which plaintiff has done numerous times, results in the fact being admitted.*fn2 In addition, this court cannot consider additional facts offered by the nonmoving party that are not supported by specific references to the record.*fn3 L.R. 56.1(b)(3)(B). Finally, this court has disregarded any statement that are speculative (e.g., defendants' paragraph twenty-four) or conclusory (e.g., first sentence of defendants' paragraph fourteen).

  I. Public Disclosure of Private Facts

  With respect to plaintiff's invasion of privacy, public disclosure of private facts claim, "[o]ne who gives publicity to a matter concerning the private life of another is subject to liability to the other for invasion of his privacy, if the matter publicized is of a kind that (a) would be highly offensive to a reasonable person, and (b) is not of legitimate concern to the public." Villalovos v. Sundance Assocs., Inc., No. 01 C 8468, 2003 WL 115243, at *3 (N.D. Ill. Jan. 13, 2003) (quoting Restatement (Second) of Torts § 652D (1977)); Johnson v. K Mart Corp., 311 Ill. App. 3d 573, 579, 723 N.E.2d 1192, 1197 (1st Dist. 2000). Here, this court agrees with plaintiff that her sexual orientation is not a legitimate public concern and disclosure could be highly offensive. However, this court finds that material facts are not in dispute as to whether defendants actually disclosed that plaintiff is gay.

  It is undisputed that Templeton did not know of plaintiff's sexual orientation when he took her photograph and, in fact, did not learn plaintiff is gay until it was alleged in plaintiff's complaint. (Pl.'s Resp. to Defs.' Stmt. of Facts ¶¶ 10-11, 18.) Thus, when the advertisement ran in February 2003, defendants did not know of the fact that plaintiff is gay. Further, no reasonable jury could find that the advertisement portrayed plaintiff as gay. The only possible indicia of sexual orientation is the phrase "I am gay in a happy way not a sexual one" in the mailing address at the bottom of the advertisement. When viewed as a whole, this ad in no way reveals that plaintiff is gay. In fact, it is undisputed that defendants could not have revealed this. They did not know, at the time they published the advertisement with plaintiff's photograph, that plaintiff is gay. At most, the advertisement disclosed what plaintiff looked like on that particular day in June 2002, including that she had a cigarette in or near her mouth. Of course, "there is no liability for giving further publicity to what the plaintiff [herself] leaves open to the public eye." Restatement (Second) of Torts § 652D cmt. b (1977). The only way defendants can be held liable here is if their advertisement discloses plaintiff's sexual orientation, and it does not. In fact, even after the February 2003 advertisement was published, plaintiff has never had any conversation regarding her sexual orientation with any teacher, or her principal, or her vice principal. Moreover, defendants used the same address with the same language on two other advertisements. (Defs.' Exs., Exs. 2-3 to Ex. F.) Consequently, defendants were not attempting to single plaintiff out by disclosing her sexual orientation. The address, whether in good taste or not, was used on at least two other ads.

  Plaintiff apparently confuses the public disclosure of private facts branch of the invasion of privacy tort with the other branches of the tort. The cases plaintiff cites in support of her claim involve defamation/false light and misappropriate of identity cases. (Pl.'s Resp. at 8-10.) Plaintiff does not cite to any public disclosure of private facts case. Because no material facts remain in dispute as to whether the fact that plaintiff is gay ...


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