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January 26, 2000


The opinion of the court was delivered by: Bucklo, District Judge.



Ms. Oliva was hired in November 1996 by Display Graphics LLC ("Display Graphics") as a sales representative. Defendants Display Graphics, LLC and Pride Container Corporation ("Pride Container") are commonly owned and employ sales representatives who are capable of selling both company's products.

On September 30, 1997, Ms. Oliva was injured in a car accident. Although she drove herself back to work that day, Ms. Oliva missed the following week of work. In addition, she continued to suffer from various afflictions as a result of the accident, including temporaomandibular joint syndrome ("TMJ"), a bowel obstruction, and pains in her neck, back and head. Ms. Oliva suffered paralysis over her right eye which eventually required surgery. According to Ms. Oliva, Mr. Abrams, Pride Container's Vice President and Sales Manager responsible for both entities sales representatives, made repeated statements about the frequency of her doctors' appointments.

In 1998, Ms. Oliva's sales goals for the first three sales periods were $90,000, $110,000, and $125,000; her actual sales were $56,000, $72,000, and $25,000 respectively. On May 12, 1998, Pride Container terminated Ms. Oliva, claiming her sales volume was too low. Ms. Oliva now sues her former employer and its affiliate, claiming discrimination because of her sex and disability in violation of the ADA and Title VII.


Summary judgment is appropriate where there are no genuine issues of material fact and the moving party is entitled to judgment as a matter of law. Fed. R.Civ.P. 56(c); Lexington Ins. Co. v. Rugg & Knopp, 165 F.3d 1087, 1090 (7th Cir. 1999). When considering a motion for summary judgment, I review the entire record, drawing all reasonable inferences from the record in the light most favorable to the non-moving party. Cornfield by Lewis v. Consolidated High School Dist. No. 230, 991 F.2d 1316, 1320 (7th Cir. 1993). The party opposing the motion, however, must make a showing sufficient to establish any essential element for which it will bear the burden of proof at trial. Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986).


Ms. Oliva offers no direct evidence of discrimination nor does she bother to clearly articulate the elements of her indirect prima facie case.*fn1 Nevertheless, I shall proceed based on the facts alleged in her response to summary judgment. Ms. Oliva may establish a prima facie case of discrimination by showing she: (1) belongs to a protected class, (2) performed her job satisfactorily, (3) suffered an adverse employment action, and (4) was treated worse than similarly-situated male employees, Plair v. E.J. Brach & Sons, Inc., 105 F.3d 343, 347 (7th Cir. 1997). If Ms. Oliva makes out a prima facie case of discrimination, the burden of production shifts to the defendants to articulate a "legitimate, nondiscriminatory reason for its action," which Ms. Oliva must then show is pretext to survive summary judgment. Id., 105 F.3d at 347.

Ms. Oliva meets the first, third, and fourth prongs of the prima facie case. She is a woman who was fired while other male employees, performing substantially similar duties, were not fired.*fn2 Defendants argue that, based on Ms. Oliva's inadequate job performance, she cannot make out a prima facie case of discrimination and even if she could, her unsatisfactory sales constitutes a legitimate, nondiscriminatory reason for her termination. Thus, the second element of the prima facie case, satisfactory job performance, and the issue of pretext focus on the same evidence. See Denisi v. Dominick's Finer Foods, Inc., 99 F.3d 860, 864 (7th Cir. 1996) ("in many employment discrimination cases, the second element of the prima facie case, satisfactory job performance, and the issue of pretext focus on the same circumstances because the employer maintains that the discharge was based on its reasonable belief that the employer was not performing in an acceptable manner.") I shall therefore proceed directly to consider whether Ms. Oliva met her burden of showing pretext. Fuka v. Thomson Consumer Elecs., 82 F.3d 1397, 1404 (7th Cir. 1996).

Ms. Oliva may prove pretext by showing "evidence tending to prove that the employer's proffered reasons are factually baseless, were not the actual motivation for the discharge in question, or were insufficient to motivate the discharge." Testerman v. EDS Technical Prod. Corp., 98 F.3d 297, 303 (7th Cir. 1996). Defendant claims that it fired Ms. Oliva because she failed to meet her sales goals for 1998.*fn3 Ms. Oliva concedes the factual accuracy of the defendants' assertion, but attempts to explain away her sales shortfall. She alleges that she was on track to exceed her prior year's sales and that, at the time of her termination, she was working on major accounts which presumably could have permitted her to meet her goals. However, the operative time frame for performance is when she was terminated, so her prior or future anticipated performance is irrelevant. Nor are Ms. Oliva's claims that the defendants set her up for failure and termination compelling because (1) she herself set the sales goals, and (2) her allegations of non-support in terms of training, guidance, and leads are contradicted by her own statements in the record that "everyone has been very helpful and responsive to any questions or needs that I have had" and that Mr. Abrams gave her leads, attended three sales calls with her, and warned her about spending too much time in the office rather than out in the field. Moreover, the failure of a sales representative to meet her self-imposed sales forecast appears a legitimate way of determining whether she could perform her job at the level required of sales representatives. Ms. Oliva does not undermine the factual basis or facial sufficiency of the defendants' stated reason for her termination. However, by demonstrating that she was fired while male employees who did not meet their sales goals were not, Ms. Oliva offers evidence that tends to show that her performance may not have been the real reason behind her termination.

Sales reports included in the record by the defendants indicate that many sales representatives did not meet their budgeted sales figures in 1998. These same reports demonstrate that a male sales representative, Bill Restis, like Ms. Oliva, had three straight periods of poor sales but, unlike Ms. Oliva, was not terminated. The defendants claim that his projects showed significant promise and he was working in new territory. However, during the first three sales periods of 1998, Mr. Restis not only failed to meet his budgeted sales, his sales were minuscule and only a fraction of even Ms. Oliva's, so it is difficult to imagine what promise or progress management foresaw. Ms. Oliva was also working in what was new territory for her, having recently relocated to Chicago. While Ms. Oliva was fired for her sales shortfall, Mr. Restis' salary was cut, but he was retained and did not resign until nearly eight months later. The defendants then attempt to equate the treatment of Ms. Oliva and Mr. Restis by comparing their overall length of employment, since Mr. Restis resigned approximately one year and a half after he began his employment while Ms. Oliva was fired after a similar time period. However, it is not clear why Mr. Restis resigned — the defendants intimate he was asked to but are coyly unclear on this point — nor does it matter. There is a clear difference in consequence and stigma between being fired and resigning from a position, and it is disingenuous for the defendant to suggest otherwise, particularly since Ms. Oliva was not given the option of resigning but was instead unceremoniously fired.

"The factfinder's rejection of the defendants' nondiscriminatory explanation of the facts comprising a prima facie case may itself be enough to find for the plaintiff on the issue of liability." Wichmann v. Board of Trustees of Southern Illinois Univ., 180 F.3d 791, 803 (7th Cir. 1999) (citing St. Mary's Honor Center v. Hicks, 509 U.S. 502, 511, 113 S.Ct. 2742, 125 L.Ed.2d 407 (1993)). Here, the evidence tendered shows that there were other male sales representatives who did not meet their sales goals, but were not fired, so a jury could reasonably reject this as the real reason Ms. Oliva was fired. Because the defendants rest their entire argument for summary judgment on its nondiscriminatory explanation of the facts, that Ms. Oliva was fired because she did not meet her sales goals, her successful rebuttal of this argument could persuade a rational trier of fact that this reason is ...

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