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April 24, 1996


The opinion of the court was delivered by: SHADUR

 Zeocrystal Industries, Inc. ("Zeocrystal") has sued Fox Broadcasting Company and eight other defendants under the Federal Trademark Act ("Act," 15 U.S.C. §§ 1051-1128 *fn1" ), claiming damages in excess of $ 10 million. Based on its initial review of the Complaint, *fn2" this Court sua sponte orders Zeocrystal to address in a supplemental filing the matters raised by this memorandum opinion and order--both those potentially impacting on this Court's jurisdiction and also the significant nonjurisdictional issues spoken of here.

According to Complaint P13:
13. Plaintiff ZEOCRYSTAL INDUSTRIES, INC., has been and now is extensively engaged in the business of manufacturing and marketing natural volcanic minerals in powder or rock form, primarily in the form of crystals, for removing odors in commercial, residential or industrial applications, and since 1993, has marketed its products under the trademark ZEOCRYSTAL.

 And consistently with that allegation, on October 25, 1994 Zeocrystal obtained from the United States Patent and Trademark Office Registration No. 1,859,374 covering the mark "ZEOCRYSTAL" (the "Registration") for the class of goods described this way in the Registration (Complaint Ex. 1):

Natural volcanic mineral in powder or rock form for removing odors in commercial, residential, or industrial applications, in Class I (U.S. Cl. 6). *fn3"

 Zeocrystal's grievance on which it has sued here is that defendants, in connection with a children's television program called "Power Rangers," have referred to a fanciful magic weapon as using "ZEO Crystals," "Zeo Crystal" or substantially similar representations (Complaint P18) and have developed a promotional line of related children's toys, accessories and other products (id.). Moreover, according to Complaint PP21 and 22 defendants are about to involve that "fantasy magical weapon" (Complaint P20) in expanded activity:

21. That Defendants [naming them], individually and jointly, have announced via broadcasting, promotional lead-ins, and printed media, that a new children's program about "ZEO Rangers" will be commencing on April 20, 1996, on said "POWER RANGERS" show.
22. That BANDAI CO., LTD., is manufacturing certain children's toys and accessories with the logo of "POWER RANGERS ZEO" and toys identified as "ZEO NIZER," which uses "crystals," and advertising to the public to "Help the ZEO Rangers save the world with these other morphinated toys!", and "Evil Space Aliens cringe before the mighty Zeo Blaster!", thereby recovering substantial profits and gains as a direct result of the Plaintiff's trademark, all of whom are being distributed by the Defendant BANDAI AMERICA INCORPORATED.

 Some obvious problems leap off the pages of the Complaint (even apart from counsel's blatant mischaracterization of the Act's incontestability provision, as discussed in n.3). Most importantly, trademark registrations do not grant rights in a vacuum. As the Registration reflects, it covers the attachment of the mark only to specified goods--not the types of goods marketed by defendants. Trademark registrations do not create a presumptive exclusive right to use the mark for entirely different goods, such as those ascribed to defendants here--see (1) the excellent discussion in Natural Footwear, Ltd. v. Hart, Schaffner & Marx, 760 F.2d 1383, 1396 (3d Cir. 1985); (2) our Court of Appeals' decision in Miller Brewing Co. v. G. Heileman Brewing Co., 561 F.2d 75, 78-79 (7th Cir. 1977); and (3) generally, the discussion and citations in 3 McCarthy on Trademarks and Unfair Competition § 24.12[2][a], at 24-104 to 24-105 (1995) and 1 Jerome Gilson and Jeffrey Samuels, Trademark Protection & Practice § 4.04, at 4-61 to 4-63.

 Thus Zeocrystal's Count I trademark infringement claim is an extremely doubtful candidate for survival. And Zeocrystal's Count II reliance on the concept of the federal law of unfair competition (Act § 11.25(a)) would appear just about equally dubious: Does a highly specialized company such as Zeocrystal, in business for just 2-1/2 years, really believe that the wholly different and fanciful uses that it ascribes to defendants will be viewed by anyone as a false designation of origin (that is, as though Zeocrystal were the source of those uses)?

 What that means is that Zeocrystal is likely to be relegated to its state law claims: its Count III claim of common law unfair competition (although even there any likelihood of confusion would seem remote at first blush), its Count IV dilution claim under the Illinois antidilution statute (765 ILCS 1035/15) and its Count V claim of violation of the Illinois Uniform Deceptive Trade Practices Act (815 ILCS 510/1 to 510/7). For the present it is unnecessary to address the merit or lack of merit in such claims, for subject matter jurisdiction over them is questionable: Zeocrystal should at a minimum seek to avoid the prospect that such supplemental jurisdiction claims (see 28 U.S.C. § 1367(a)) would have to be dismissed under the teaching of United Mine Workers v. Gibbs, 383 U.S. 715, 726, 16 L. Ed. 2d 218, 86 S. Ct. 1130 (1966) if its federal-question claims were to be rejected early on.

 For that purpose Zeocrystal's counsel has gone only part of the way toward alleging the alternative possibility that federal jurisdiction may exist on a diversity of citizenship basis. And even those partial allegations create doubts as to both facets of diversity jurisdiction.

 As for the amount in controversy, the dollar signs in Zeocrystal's and its counsel's eyes suggested by their Count I reference to $ 10 million in damages are plainly just as fanciful as defendants' "magical weapon." In that respect it is not enough for a litigant to bootstrap itself by announcing such a boxcar figure. In the present circumstances some reasonable good faith predicate must be shown for asserting ...

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